You have unique talents and a business. I help you change the world through it.

As a founder and CEO, you know that time is everything. You know that you need to think about the big picture to help your business reach its potential. You know you need clarity of mind. You know that the greats—Richard Branson, Steve Jobs, Elon Musk—define industries by moving fast. 

So why do we spend our precious time reacting to whatever is thrown our way? 

By aligning your origin, vision, and energy, with your business objectives, I transform entrepreneurs—like you—from good to great.

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ORIGIN

Learn where you can go by knowing yourself. 

The best superheroes embrace and harness their talents to achieve greatness. In this role, I’m your accountability partner and mirror. I help you understand your authentic leadership style, natural skills, and the advantages that got you and your business to where it is today.

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VISION

Focus your passion by imagining a different world.

If the world could look however you wanted, what would it be like? I’m going to give you the mental tools to think bigger than you ever thought possible. I will push you to dream vibrantly, visualize a new reality, and work backwards to help you and your business lead the charge of this new world.

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ENERGY

Find resilience by maximizing your energy. 

Your energy is a precious commodity. The only way to grow is to create capacity within the areas you can control. Through detailed analysis of your day (and energy zaps), we’ll undergo customized and rigorous mental training to help you thrive as your business grows with your vision.

Consciousness Development:

  • 22+ years in a personal growth and consciousness development journey

  • Chi Kung

  • Mindfulness

  • Meditation techniques

  • Shamanism and temazcal

  • Kabbalah

  • Dzogchen

Business Education:

  • MBA Graduate from IESE Business School at University of Navarra

  • Executive Program (Private Equity Venture Capital) at Harvard Business School

  • Executive Program (Venture Capital) at UC Berkeley, Haas School of Business

Coaching Credentials:

  • Former Executive Coach at IESE Business School’s coaching unit

  • Certified Executive and Leadership Coach by UC Berkeley

  • Certified Ontological Coaching by Newfield Network

  • Certified Heartmath™ Trainer & Coach

  • Associate Certified Coach (ACC) by the International Coach Federation (ICF)

Academic Degrees:

  • Master of Creative City Management at Universitat Politècnica de Catalunya and Universidad Iberoamericana

  • BSc Industrial Engineering (with Honours) at Tecnológico de Monterrey

Business Experience:

  • 6-time entrepreneur. One of my startups earned the top 50 most innovative startup designation at Global Entrepreneurship Week. Another amassed a 7x financial return in 1.5 years

  • 1-time intrapreneur. Raised USD 1MM for a new venture and coordinated a USD 25MM private equity investment in a subsidiary.

  • Regional Director for international Real Estate developers

  • Summer internship working in Strategy and Operations with an Endeavor Entrepreneur

  • Consulting experience in various industries such as retail, chemical, mining, beverages, financial services, and automotive

Supplementary Qualifications:

  • Fellow of the Institute of Coaching (IOC) at McLean Hospital, Harvard Medical School Affiliate, and co-host of roundtables in the EMEA region

  • Fellow of The RSA (Royal Society for the encouragement of Arts, Manufactures, and Commerce)

  • YPO Member Speaker Community

  • Certified Speaker by The Big Talk Academy

  • Certified NLP Practitioner and Master NLP Practitioner, and Master in Ericksonian Hypnosis and Generative Trance

  • Certified in Generative Coaching by Stephen Gilligan and Robert Dilts

  • Certified in Trance Camp by Stephen Gilligan

  • Participant in Success Factor Modeling program by Robert Dilts

  • Participant in Hero’s Journey program by Stephen Gilligan and Robert Dilts

I first dipped my toes into the warm waters of the coaching world 20 years ago, and I’ve never looked back.

I’m a perpetual entrepreneur who wants to share my lessons and methodologies with the next great leader. I believe that everything can be solved with creativity. I believe that, with the right tools, an effective leader has the power to change the world.

For my whole life, I’ve been creative, curious, and observant. I love to read and learn about anything and everything. Lend me a book or send me an article about leadership, creativity, innovation, coaching, neuroscience, or philosophy, and I’ll be in my element.

I believe that an entrepreneur’s whole life affects their professional life, and mine is full of joy, love, and passion. Before settling in Barcelona, I was born in Mexico City and lived in Veracruz, Madrid, Lisbon, and Monterrey. I love jazz and Sherlock Holmes. When I’m not spending time with my family, I’m surrounded by books to further help my clients.

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